CBM

CBM is the world’s largest overseas disability charity, but relatively unknown in the UK. Eye to Eye were asked to create their first UK DRTV campaign using existing footage sourced from their partners around the world. After searching through the many hours of material that arrived we produced this 90 second ad telling the story of Esther, a young girl in Uganda born with club foot.

"Eye to Eye’s creative ability and commitment to the project was second to none. Their understanding and experience of the charity sector and its individual requirements for TV has been of enormous benefit to our organisation."
Lynn van Keulen
UK Fundraising Project Manager CBM